Haptica

---

Description Born in Cologne, now in Bonn. Many new exhibitors, including numerous brands that are well-known in the retail sector, cover the entire spectrum of haptic advertising. Touching things brings a feeling of trust and we namely perceive things that we have touched to be real and genuine so we wont to touch writing instruments, windscreen sponges and snow globes, to pasta plates, power banks and popcorn, through to washable bags made of paper, individualisable muesli mixtures and notebooks with coloured cut edges. Last edition attracted a lot of visitors and the promotional products distributors had brought their customers along with them to offer them inspiration for their work with haptic advertising. The visitors certainly received inspiration in a compact and intensive form, because the practically oriented event format combines product presentations with examples of possible applications on one single day. The organiser of the HAPTICA live is the German publishing company WA Media GmbH (formerly WA Publishing), publisher of the trade magazines Eppi magazine - Promotion Products - Haptica - Werbeartikel Nachrichten and organiser of the Promotional Gift Award.

---