Iaw Messe Spring

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Description Europe's most succesful event in terms of orders for promotional and trend-led products is now taking placeanother time. Launched just some year ago, the fair's amazing diversity quickly made it the no. 1 event for top buyers from Germany and across Europe. Its success is charted by the continued growth in the number of exhibitors and visitors. The IAW is strictly for professionals - it is like a summit of the retail trade. Buyers welcome the fact that they can find, plan and order - on the spot - complete ranges and products for themed retail promotions. More than 3000 exhibitors and importers from numerous countries will be staging an outstanding display covering 22,000 sqm in Hall 6. Understandably, this is where the top buyers from the big retail chains can be found. Nowhere else will you find such a concentration of top contacts … The IAW Trade Fair in Cologne - at the heart of Europe's retail trade Europe's most succesful event in terms of orders for promotional and trend-led products is now taking place. Last year 210 exhibitors presented their products for all sectors of retailing on 22,000 sqm of display area. A quarter of these exhibitors came from outside the host country. A total of 14 nations were represented at the Cologne Exhibition Centre, including three important first-timers, China, Turkey and the USA. The number of trade visitors also rose to approx. 6,500, coming from over 40 countries.

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