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  IPW - (form.Pow Wow)

Category leisure travel

Description U.S. Travel Association’s IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and close to 1,200 international and domestic buyers from more than 70 countries, conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel. At IPW, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips. Brand USA is the premier partner of IPW. As the destination marketing organization for the United States, Brand USA inspires travelers to explore our country’s boundless possibilities and partners with the U.S. travel industry to maximize the economic and social benefits of travel for communities nationwide. Since launching the first wave of our consumer marketing campaign in 2012 to outstanding results, Brand USA went on to expand the campaign in 2013 to 11 new markets.